Rajinder is the founder and driving force behind The Blue Avocado. His ideas come from a journey of health, losing weight & keeping it off, as well as longevity.
He experienced confusing advice on weight loss and keeping it off, which frustrated him intensely. He realised that he was getting the wrong information, biased advice, and a one size fits all didn’t work for him.
Cutting through 1000’s research paper, engaging with top UK specialists on nutrition and using his experience as a scientist, he started to develop a different way of thinking: treating each person individually.
He applied it to himself and found a pathway. He is now extending this approach to others, realising that individualised and customised nutritional plan is working.
The Blue Avocado was born, fulfilling a long time vision in making a difference in people’s life.
It is time to help more people.